What if we hit the tipping point in life expectancy? What if 10 years old are going to live 5 years less than their parents? This is not the future. This is America in 2013. Over the last century society built a world where children no longer lead active lifestyles. They are backseat passengers along the concrete roadways of our towns and cities. A perfect storm of rocketing obesity rates, blighted and dangerous urban spaces and a digital world that has disconnected a generation of kids has unfolded.
Physical inactivity has reached epidemic proportions and is growing at an alarming rate. It poses a major threat to the health, happiness and prosperity of individuals, communities, and nations.
In 2010, Nike initiated a process with over 70 organizations to better understand the underlying issues related to physical inactivity and help consolidate the facts and findings on the topic. The goal is to establish a unified path forward for action. The American College of Sports Medicine (ACSM) and the International Council of Sport Science and Physical Education (ICSSPE) joined Nike to validate, refine, and publish the findings and action plan found in the DESIGNED TO MOVE report.
DESIGNED TO MOVE is a call-to-action supported by a community of public, private and civil sector organizations dedicated to ending the growing epidemic of physical inactivity. Check out their inspiring video: