CASALL HIT ACTIVATION

 

Swedish premium training brand, Casall, launched in August a new product line named ”HIT” (High Intensity Training), consisting of tools (parachutes, resistor ropes, agility ladders etc), a HIT application for iPhone as well as clothes. To complement traditional marketing channels such as; advertising and digital marketing, Casall chose to cooperate with ActivateMe to create live training events in Vasaparken, Stockholm.

Casall trainers introduced Casall HIT to some of Sweden’s most popular bloggers and their readers, as well as ”the general public”. The events were a major success and the viral spread on popular blogs, Twitter and Instagram was massive during the two-week period.

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